Cumberland Farms, the Framingham-based convenience store chain, said it is rolling out a new iced coffee offering made from its Farmhouse Blend coffee recipe. In response to customer demand, the chain said that its medium roast is now available chilled. Any sized coffee, hot or iced, is 99 cents, the chain said, and to get out the word about its iced coffee, Cumberland Farms said that customers can get iced coffee for free on Fridays from May 7th through June 4th.
This is the first time that stores in the chain have installed iced-coffee equipment, a chain spokeswoman said. Cumberland Farms has roughly 500 stores, most of them in the Northeast. A recent Globe story noted that java wars are brewing in the iced coffee space as chains look to court customers who are increasingly inclined to enjoy their caffeine in chilled form. That Globe story cited statistics from the National Coffee Association, a trade group that noted that 30 percent of coffee drinkers ordered a chilled coffee drink of some sort in 2009, up from 27 percent the previous year.
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