Smooth, creamy taste of coffee

AFTER more than 20 years supplying coffee products to the local and global markets, Exclusive Mark (M) Sdn Bhd decided to share its expertise with coffee lovers.

With its own brand of coffee – Café 99 – the company aims to bring the taste of coffee to Malaysian consumers with a "Richness Beyond Taste". Made from premium instant roasted coffee, Café 99 Ipoh White Coffee has a smooth, creamy taste and rich aroma.

"This brand is not to replace other brands out there, but more to complement them," Exclusive Mark senior business development manager Lau Chai Yap said.

Café 99, which is synonymous with "Kopi Kau Kau", is dedicated to "real coffee drinkers" and comes in two variants – Original and Less Sugar. The latter is 33% less sweet than the original, formulated for the health-cons-cious.

Exclusive Mark has appointed internationally ren-owned veteran local artiste Aunty Lai Meng as its brand ambassador.

"‘Richness Beyond Taste" is about life experience and Aunty Lai Meng has lots of experience. There’s a lot we can learn from her in building our own brand," Lau said.

"Coffee means a lot to me as it brings my family tog-ether. I have been drinking kopi o since young and as society progresses, there are many types of coffee available. I have tried many types of coffee, but the best is still Café 99," Aunty Lai Meng said.

For her 84th birthday, the company organised a surprise party after the Café 99 Ipoh White Coffee launch early this month, with her family, friends and colleagues in the local entertainment industry as guests.

Exclusive Mark is a member of CNI Holdings Berhad which manufactures a variety of products for the local and global markets. It has been supplying coffee to various brands and its facilities are GMP certified, halal compliant and ISO 9001, ISO 14001 and Ohsas certified.

Café 99 Ipoh White Coffee is available at all major
supermarkets and hypermarkets. Other products under the Café 99 brand include Café 99 3-in-1 Original, Café 99 4-in-1 Matcha Green Tea, Café 99 5-in-1 Tongkat Ali Maca and Nutri 99 Soya with Aloe Vera.