Australia’s largest home-grown café group The Coffee Club has today announced the appointment of James Nixon-Smith as the company's CEO. The new addition follows the resignation of former CEO Rod Wakefield, who stepped down after 12 years at the helm of the Coffee Club in April to pursue personal interests.
Nixon-Smith joins The Coffee Club after spending the past six years as General Manager of national retail franchise Battery World. During that time, he reinvigorated Battery World’s franchise system and doubled its expected annual revenue to $60 million across its network of 100 stores.
Prior to that, Nixon-Smith was National Operations Manager with Australian-owned franchise Eagle Boys Pizza.
In his newly-appointed role as CEO of The Coffee Club, he will be focusing on achieving operational excellence across the business in order to spearhead its continuing expansion plans.
“With 253 cafés across Australia, New Zealand and Thailand, double digit year-on-year growth and strong interest from overseas markets, The Coffee Club is already a highly successful business,” Nixon-Smith says.
“It is perfectly positioned to be the brand of choice in franchising, the food and coffee industry, the property market, and employment,” he says.
Over the next five years, Nixon-Smith expects to double The Coffee Club’s presence so that by 2015 there will be 500 cafés in more than 15 countries around the world
“My first priorities will be to focus on service delivery to support a rapidly expanding network, from our café staff to our management team, and investing heavily into brand acquisition along with aggressive property selection of the business,” he says.
In the remainder of 2010, The Coffee Club is set to open 20 new stores, including its first café in New Caledonia and third First Avenue store in Surfers Paradise.
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